Digital Marketing Manager

We are seeking a Digital Marketing Manager who will help lead the planning, execution, and optimization of our digital marketing initiatives. This individual will oversee content marketing, CRM marketing automation efforts, SEO/SEM campaigns, paid media, social media strategy, and website optimizations. The ideal candidate is highly creative and skilled in digital content creation and design, yet analytical and passionate about leveraging technology and AI to drive patient acquisition, engagement, and retention. This role collaborates closely with internal teams and external partners to ensure cohesive brand messaging and build innovative digital experiences that expand access to women’s healthcare and foster stronger patient connections and communication.

This is a remote position. 

• Develop and implement a comprehensive digital marketing strategy to enhance brand awareness, patient acquisition, and patient retention.
• Manage and optimize multi-channel digital campaigns, including SEO, PPC, social media, email, and content marketing.
• Develop and manage content calendar and social media strategy that aligns with brand messaging and engages our patient community.
• Implement and manage marketing automation tools to nurture patient relationships.
• Manage rollout, training, and onboarding of digital patient engagement tools to enhance patient experience and optimize support office workflows.
• Create compelling digital content for both internal and external use including blogs, landing pages, email, and social assets in collaboration with internal teams.
• Optimize website performance, ensuring SEO best practices, UX optimization, and content relevance.
• Analyze and report on digital campaign performance, using insights to optimize future strategies.
• Stay updated on industry trends, digital tools, and technology related to healthcare marketing.
• Collaborate with internal teams, external agencies, and partners to drive marketing initiatives.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital marketing, preferably in retail, consumer goods, healthcare, wellness, or a related industry.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Expertise in SEO, PPC (Google Ads, social media ads), and content marketing.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Iterable, Braze, Salesforce) and CRM systems.
• Proficiency in Google Analytics, Google Search Console, and other performance tracking tools.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management skills and ability to multitask in a fast-paced environment.
• Solid understanding of design principles and branding across digital platforms.
• Ability to create and edit visual assets for digital use, including social media graphics, email templates, print collateral, and website imagery.
• Passion for leveraging technology and AI tools to optimize digital marketing performance and enhance the overall patient experience.

Why Together Women’s Health (TWH)?

Because we do things a bit differently here. We’re a rapidly growing network of OBGYN clinics, and while it’s important to know what we are, it’s more important to know what drives us - our mission to improve the lives of our healthcare partners and their patients. Our actions speak louder than those words. We invest in our talented teams and our connection to our core values last longer than a quick glance through the employee handbook - we live them every day! TWG is a place where careers thrive for those who believe the right team can achieve anything.

What’s in it for you?

We offer competitive compensation, a comprehensive benefits package including medical, dental, vision, PTO, and generous 401K plan...not to mention a team of smart and friendly coworkers!

Together Women’s Health (TWH) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.